SEO Guide: Why Iframes Are Killing Your Car Dealership's Rank
Many car dealers use iframes to display their mobile.de inventory. While it's an easy setup, it's a disaster for your search engine visibility. Here's why you should switch to a native import today.
The Iframe Problem: Invisible Content
When you use an iframe, you are essentially embedding a window to another website (mobile.de) inside your own. To Google's crawlers, this window is often a 'black hole'.
- Google can't see your cars: The keywords, car models, and descriptions inside the iframe aren't indexed as part of your site.
- Zero SEO value: Your website appears to have almost no content related to cars, even if you have 100 vehicles in stock.
"An iframe is like putting your cars in a windowless basement. Your dealership is on the ground floor, but customers (and Google) can't see what's downstairs."
Read our complete guide to the mobile.de API to understand how the integration works technically.
The Solution: Native Import with bemoto
bemoto solves this by importing your vehicle data directly into your WordPress database. Every car becomes a real WordPress post with its own URL.
Individual Car Pages
Every vehicle gets its own SEO-friendly URL (e.g., yoursite.com/cars/bmw-3-series). Google indexes every single one.
Rich Snippets & Schema.org
Because the data is native, we can provide Google with structured data. This means your cars show up in search results with prices and images.
Stop hiding your inventory in a basement. Switch to native import today and let Google help you sell more cars.
Iframe & SEO FAQ
Does Google index content inside an iframe?
Generally, no. Google treats an iframe as a separate document. While it might occasionally crawl it, it won't attribute that content to your domain, meaning you get zero ranking benefits for your car listings.
Why are iframes still used by many providers?
Because they are cheap and easy to implement. Providers don't have to worry about your website's CSS or database. However, they prioritize their own technical ease over your SEO success.
Is a native plugin better for mobile speed?
Yes. Iframes often lead to 'layout shift' and double scrollbars on mobile devices, which hurts your Google PageSpeed score. Bemoto's native integration is optimized for mobile performance.